How to look at innovation from a user’s viewpoint

When we are developing ideas for innovation we often identify opportunities in isolated situations.  We need to put ourselves in the shoes of the end user and determine how they might make the decision whether to use our product or not. For example, I worked with a group of entrepreneurs trying to decide how toContinue reading “How to look at innovation from a user’s viewpoint”

Moving from the lab to the practical world

There is constant research going on in government, university and corporate labs but we are left wondering how much of it is actually commercialized.  By most estimates only a small proportion ever is.  Presumably the rest sits on the shelf in the hope or expectation that someone, someday will find a use for it.  Too often we expectContinue reading “Moving from the lab to the practical world”