Misuse the term disruptive at your peril

The term disruption comes up constantly in the world of innovation but often in the wrong context.  Most people think of it as a big, breakthrough technology that will become the next big thing.  Most of the time it isn’t that at all. It usually starts out as something very unremarkable but has the ability to unseatContinue reading “Misuse the term disruptive at your peril”

What kind of innovation is it? Increasing the chances of success.

There is a step we need to consider before we make a final decision on the product and the target customers.  We need to determine if the product will be a sustaining or a disruptive innovation.  I will once again use the concepts developed by Clay Christensen.  In future posts I will integrate concepts fromContinue reading “What kind of innovation is it? Increasing the chances of success.”