How to look at innovation from a user’s viewpoint

When we are developing ideas for innovation we often identify opportunities in isolated situations.  We need to put ourselves in the shoes of the end user and determine how they might make the decision whether to use our product or not. For example, I worked with a group of entrepreneurs trying to decide how toContinue reading “How to look at innovation from a user’s viewpoint”

When big companies don’t innovate entrepreneurs need to

There are some unusual paradoxes taking place in the world these days.  We see massive unemployment and underemployment coupled with big companies making big profits and build up piles of cash.  But they aren’t using these cash reserves to fund innovation they are sitting on them letting them go idle.  If these companies are aren’tContinue reading “When big companies don’t innovate entrepreneurs need to”