Want to avoid being disrupted? Transform your business model.

I have long been a fan of Clay Christensen who wrote Innovator’s Dilemma and advanced the concept of disruption.  He identified situations where new entrants to a market start with a basic product that only appeals to the lower end of the market.  The upstart then continuously improves the product, through interaction with customers, untilContinue reading “Want to avoid being disrupted? Transform your business model.”